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6 Protein Myths Costing You Progress and Money

5/29/2026

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1. “As a trans man, you need less protein than cis men.”

Protein needs aren’t based on sex, but on body mass.

To be truly anal, they’re based on lean mass, but, since this is hard to estimate, most scientific recommendations are based on body mass.

The point is, you don’t need a certain amount of protein because you’re a cis or trans man, a cis or trans woman, or a non-binary person.

You need a certain amount of protein because of your body mass.

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The Fuck Yes Framework to Stop Mindless Over-Eating

5/1/2026

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We are mindful of desire when we experience it with an embodied awareness, recognizing the sensations and thoughts of wanting as arising and passing phenomena.
––Tara Brach

When you diet, you do most things right.

You’re in a moderate deficit; you’re not starving yourself.

You’re eating your protein, fibre, fruit, and veg regularly.

And yet, no matter how hard you try to be disciplined, you always eat too much when going out for a meal or when someone brings cake to work.

If this sounds familiar, it’s because I coach many people like you.

That’s why I’ve developed the Fuck Yes Framework as an effective mindset strategy to overcome mindless over-eating.

The Framework is simple: Only eat foods that are worth it, stop when they’re no longer worth it, and think about how they’ll make you feel after.

This Framework has three components:

Fuck Yes foods
Fuck Yes bites
Fuck Yes mood

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7 Reasons Hard-Working Trans Lifters Get Dieting Burnout

4/15/2026

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I’ve been on a diet for two weeks and all I’ve lost is two weeks.
––Totie Fields

You’re not lazy. You’re not inconsistent. And you’re definitely not “lacking discipline.”

In fact, it’s the opposite.

You work hard. You follow the plan. You push yourself.

And yet, every time you try to diet, you burn out. You either quit early, or push so hard that it becomes miserable… and you still don’t end up as lean as you wanted.

You don’t have a motivation problem. You have a strategy problem.

Since 2019, I’ve coached trans lifters exactly like you: people who do everything right, but still don’t get the return on their effort that they deserve.

If this sounds familiar, here are seven reasons hard-working lifters like you burn out dieting and what to do instead.

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Why You’re Saving Calories for Christmas Dinner But Still Overshooting

12/12/2025

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I say, ‘Is it really worth the calories?’ If it is, I eat it. If not, I refrain.
––Bridget Marquardt

Technically, this article applies to any social meal, but it’s Christmas season, so “ho ho ho” and all that.

Anyway, if you decided to track calories and macros during the winter holidays, the following would be the most logical strategy to stay on track with nutrition and enjoy some higher-calorie food on Christmas Day:

Aim to hit your calorie target as an average across the week instead of every single day
Lower your calories leading up to Christmas Day
Add the calories you “borrowed” from other days onto Christmas Day

At least in theory.

Given its sensible premise, this used to be my go-to suggestion whenever a client had an upcoming big social meal and was also using calorie-tracking as a tool.

In truth, it still is my go-to in this situation, but I’ve coached people for long enough to realise that it isn’t a “one-size-fits-all” solution for everyone.

In practice, humans aren’t perfectly logical or mathematically perfect creatures.

So, if you’ve tried this strategy before but you keep going over your calories anyway, these are the most common reasons why, with the solutions my clients and I find most effective:

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